I recently (remotely) returned to Designit Seattle for a six-month stint writing social and digital content for Acer America.
Collaborating with the Acer specialists within the Designit creative team, I wrote scripts for social video, organic social calendar posts, targeted paid social units, weekly e-commerce banners and emails, and ad hoc event and sweepstakes posts.
We developed specific relatable and conversational content for each of Acer’s several target audiences—including consumer, enterprise, and education. We also supported Acer’s Predator Gaming brand, shifting the visual style darker and copy tone more confident, playful, and meme-y.
My contributions can be seen on Acer America Instagram and Predator Gaming USA Instagram from August onward.
This :30 social spot highlights the Acer Chromebook Spin series of laptops and their fast, powerful, flexible capabilities.
My first stint freelancing with Designit in Seattle (via my living room in Michigan) supported the partnership between Wipro and Apple.®
For 12 months, I wrote social, email and site content, white papers, press releases, case studies, and more—all designed to help Wipro’s sales team and their clients extol the virtues of Apple products in the workplace.
The bottom line of every piece of content: Apple devices and IT support backed by AppleCare® are more secure, sustainable, and cost-effective for enterprises and more efficient for employees—plus working on the devices they know and love just makes people happier.
Our team was tasked with creating social extensions of Chrysler’s broadcast campaign with Kathryn Hahn. I was associate creative director on a team that wrote and shot this series of short videos. We matched Kathryn’s exaggerated comedic persona and relatable-parent realness with specific features of the Chrysler Pacifica.
When I was a creative director on Buick in 2021, my team—usually tasked with monthly email content—concepted and executed bonus Pinterest content as a deeper dive into the emails’ themes.
These Spring Wellness Guide pins offered Buick owners quick vehicle tips, family activities, and self-care suggestions—all inspired by Buick’s early pandemic initiatives of safety, support, and positivity.
The pins drove a huge spike in traffic and engagement to Buick’s usually very low key Pinterest presence.
Our team collaborated with Chrysler and Sesame Workshop to tap into the nostalgia of drivers who grew up with Sesame Street and are now minivan-buying parents to a new generation of viewers. This yearlong series allowed our favorite characters to experience the features and versatility of the Pacifica. I was an ACD and writer on the project—along with the voice of Elmo during client table reads. :)
We brought FIAT and Emma Roberts together for a perfect social partnership in 2018 that extended the reach of the brand to a wider millennial female audience. As an ACD project lead, my team and I worked closely with Emma—already a fan of FIAT vehicles—to ensure the content captured both her distinctive voice and the pure no-haters-welcome fun of FIAT vehicles.
Videos in the series had one of three themes: a straight-up, no-bullshit introduction of the Emma/FIAT partnership; a celebration of a trending social holiday; or a response to real comments we get from FIAT-hating trolls on a daily basis.
I’ve recently freelanced on the AAA Life Insurance account, creating educational content about their suite of coverage options. Working with the full-time creative team, I participated in the writing and production of a variety of insurance-education content, including targeted social ads and long-form blog content.
Our 2015 Chrysler Portraits of Proud social campaign connected the independent spirit of the Chrysler 300 with the real-life entrepreneurs featured in the “Kings & Queens” TV spots. We shot this behind-the-scenes social series concurrently with the TV spots, and gave crucial introductions and backstories to the featured talent. I conducted these interviews on set and wrote custom VO, performed by Peter Dinklage.
The videos feature compelling stories of self-made success from the likes of NBA coach Becky Hammon, Reddit co-founder Alexis Ohanian, and poker pro Phil Ivey.
As ACD on Ram Trucks, my team and I developed these custom Snapchat ad units for placement within Kentucky Derby Day stories in 2017. The trucks’ hats and costumes mimic the motion of Snapchat lenses, giving the viewer a more seamless experience when viewing the Snap story.
We created this Día de los Muertos social content primarily for paid units that target Spanish-speaking audiences in the Southwest and Mexico—a loyal audience for the brand and a huge opportunity for growth. Graffiti artist Kophns painted a custom Day of the Dead Ram 1500 and we captured his process (in both interview segments and timelapse) for social sharing across platforms.
When I’m not a writer, I’m an actor and a sometime theatrical director. I often work with my friends at The Ringwald Theatre in Ferndale and have frequently written press release materials for their productions.
